On Your Marks with Prof Jonathan Marks

Book Review Onward by Howard Schultz

August 30, 2022 Professor Jonathan Marks
On Your Marks with Prof Jonathan Marks
Book Review Onward by Howard Schultz
Show Notes

The founder of Starbucks, Howard Schultz, presents how he and his leadership team returned the company to greatness and profitability after a period of growth that resulted in the core values and ethos of the company fading into the background.  A wonderful read - honest, real, informative, and at the same time useful for pretty much any size business in any industry.

Schulz shows how returning to the initial purpose of the business - something he articulates well in the book, gets one close to customers and purpose and, from there to build profitability.  The Starbucks story of a perennial story, and Schultz - who has thousands of videos online of him peaking all over the world, is a leadership and management icon.

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