Book Review Onward by Howard Schultz

The founder of Starbucks, Howard Schultz, presents how he and his leadership team returned the company to greatness and profitability after a period of growth that resulted in the core values and ethos of the company fading into the background.  A wonderful read - honest, real, informative, and at the same time useful for pretty much any size business in any industry.

Schulz shows how returning to the initial purpose of the business - something he articulates well in the book, gets one close to customers and purpose and, from there to build profitability.  The Starbucks story of a perennial story, and Schultz - who has thousands of videos online of him peaking all over the world, is a leadership and management icon.

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